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84 % of the Fortune 100 companies are using atleast one of these social media channels: Facebook, Twitter, Youtube and Blogs.

“As companies become more comfortable and social networks innovate ways to bring users and marketers together, marketers will continue to go beyond simply being present on the social sites and will play an active role in the social media experience.” – eMarketers

 

Celebrities Make the Most of Social Media

More and more celebrities are realizing that their following on social media sites like Facebook and Twitter can actually benefit them with more than a ‘liking’ of a picture and a RT of a quote.

Celebrities are typically more visible in digital media through Facebook and Twitter. Lady Gaga and Justin Bieber have more than 20 million followers and 18 million followers on Twitter, respectively, and more than twice those numbers on Facebook.

But it hasn’t been easy for advertisers to leverage the presence of stars on Facebook and Twitter, no matter how vast the following. So celebrities are increasingly looking to convert those followings into audiences for media properties that they actually own.

Celeb-owned properties don’t have the built-in mass of a Facebook or Twitter, but they can collect sharply defined niche audiences.

Very interesting take on marketing using social media.

To read the rest of this article, click here.

Social Media…Making TV Relevant Again

I agree but, TV was never irrelevant to me to begin with.

For me, social media has enhanced my viewing pleasure for the better 10 fold. Before I was watching a TV show, by myself or with family and/or friends, and I was told that millions of viewers were watching the same thing. I knew what I thought of the show. I also knew what my co-workers thought during the gossip hour around the water cooler at work the next day. Yet, I never got to see or hear what the millions of viewers thought about the TV show. When you think about it, you are only getting a handful of opinions and comments. Could you imagine if you found out what everyone thought of that show? And how cool would it be if you got to see it in real time?

Boom. Social Media delivers.

Conventional wisdom suggests that we watch the Academy Awards or the Grammys because of our interest in film, music and whatever mind-boggingly expensive fashions celebrities happen to be wearing.

But as social media becomes increasingly intertwined with our television viewing experience, Americans also may be tuning in to such live events to make sure they don’t miss the latest Internet meme.

“Having technology like Twitter and Facebook, and smart phones in our pockets and hands all the time, is causing these conversations and trends to become something basically in real time,” says Tom Thai, the vice-president of marketing for Bluefin Labs, a Massachusetts-based firm that analyzes social media conversation about TV. “If you’re not participating in this stuff live, there will be people who feel like they’re missing out.”

Social TV makes for fun TV viewing. But, you can’t be late to the party. It’s almost like if you miss something you’re…so 27 seconds ago.

“What we’ve been seeing over the past 12 to 14 months is huge growth in this behavior that we call social TV,” Thai adds. Underlining that point, Bluefin’s research on 2012 Oscar-related social media commentary — i.e. the amount of “OMG, did you see Jennifer Lopez’s dress?” type of chatter on Twitter — demonstrated a 293% increase year-over-year. And that came during a year that, with Billy Crystal as host and a silent film as the Academy Awards’ front-runner, was supposed to be for the fuddy duddies.

Source – Washington Post

I want to know what you all do while watching TV. Do you tweet and watch? Do you do it for every show or just the big ticket items, like the Grammys or Oscars?

It’s okay if you do it for everything. I do. People still like me. This is a no judgement zone.

Statistics of Top 5 Social Media Sites

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I don’t know about you but, I’m definitely surprised. Not by the forerunners like Twitter and Facebook. More surprised about Google+ and its stamina to keep up with the big social media dogs by ranking #1 according to Alexa. I’m … Continue reading

The Social Academy Awards!

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The Oscar for “Most Social Celebrity” and “Best Tweet” goes to… Viewers set the social web aflame, posting just short of 2 million messages on Twitter. The infographic above shows which users and celebrities sparked the most activity. To put the … Continue reading

Oscars + Meryl Streep = Social Media Meltdown

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If you didn’t know, the 84th Annual Academy Awards were last night and the actors weren’t the only ones winning. Social media took a front seat to all the fashion, blunders, and winners of the night. The number of comments about Hollywood’s biggest … Continue reading