Facebook has officially announced Timeline for brand pages.
The pages will be pushed live to everyone on March 30, but for now, you have some time to preview the new look and review your page before the changes take effect.
Here are some ways that businesses can prepare for Timeline without throwing away everything we’ve come to learn and love about brand pages thus far.
1. Re-Visit, Re-Vamp or Create Your Social Media Plan
If you have a social media plan that’s working for you, stick to it. If your plan could use some adjustments, now would be a good time to see what has been working and what hasn’t and how Timeline can assist with some improvements.
2. Start Preparing Your Timeline Image
One of the most exciting features of timeline is the large image featured at the top of the page. Facebook has given a lot of real estate to that image, and businesses should use it as an opportunity to feature something powerful and captivating.
3. Go Through Your Company’s History
With Timeline, businesses owners will be able to reference company events that preceded Facebook itself. Go through your company’s history and mark milestones, such as the date you were founded, your first customers, when you moved to a new location, when you added new services, or increased staff.
4. Do Some Spring Cleaning
Now is a good time to moderate your Facebook page and evaluate the people you have involved. Look at your admins — are they all necessary? Update your information, add videos and photos and make sure your location data is up to date. One of the features of timeline is a map, so you’ll want to make sure that people can find you.
5. Relax, Everything Will Be Okay
Facebook doesn’t typically force its users to make a huge change overnight. Like we saw with the switch from personal profiles to Timelines, we have a grace period that, in this case, lasts until March 30. Businesses will have time to think about the changes, adjust their pages and prepare before making the switch.
Source – Mashable
Hope this was helpful! It was for me.