The Social Academy Awards!

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The Oscar for “Most Social Celebrity” and “Best Tweet” goes to… Viewers set the social web aflame, posting just short of 2 million messages on Twitter. The infographic above shows which users and celebrities sparked the most activity. To put the … Continue reading

Twitter Fans Back J.K. Rowlings New Book Venture

After the abundant success of her last book, you know snooze fest about young wizards ;), J.K. Rowling took a much needed break from writing. Now, she is back on the scene with a new book venture.

She will now focus on writing books for adults.

A lot of critics were on the fence regarding Rowling’s new reach for an adult audience. I have to admit I was on the fence too. Some writers can’t transition and/or write for both audiences.

The best-selling author has announced that she will be returning to writing, and the content this time will be geared toward adults. Rowling will be working with a new publisher — Little, Brown and Company — for her latest book. No details about the name, storyline and release date are known at this time.

“Although I’ve enjoyed writing it every bit as much, my next book will be very different to the Harry Potter series, which has been published so brilliantly by Bloomsbury and my other publishers around the world,” Rowling said in a statement.

“The freedom to explore new territory is a gift that Harry’s success has brought me, and with that new territory it seemed a logical progression to have a new publisher. I am delighted to have a second publishing home in Little, Brown, and a publishing team that will be a great partner in this new phase of my writing life.”

Source – Mashable.com

Nonetheless, Rowling’s fans were all for it and took to Twitter and Facebook to express it.

Even the fictional characters from Rowling’s previous books such as Professor Snape and Voldemort sent out tweets with their reactions.

 

Check out what they had to say…here

 

Social Media Taking Over NBA All-Star Weekend

This weekend I’m going to see two of my favorite things work together.

Social Media and Basketball.

This weekend it’s NBA All-Star Weekend and for the first time they are going social!

By using Twitter, SMS, and web-based systems, fans can interact with each other regarding All-Star Weekend. Fans even get to vote and decide on won wins the coveted Slam Dunk contest.

Tweets, apps and status updates will join the usual barrage of dunks, three-pointers and no-look passes more than ever this weekend at the NBA’s annual All-Star event.

For the first time, fans will be the sole dunk contest judges via Twitter, SMS and website-based voting. The league is also partnering with the social app Shaker to create a one-stop forum for fans to interact, chat and watch exclusive content.

Updates to the NBA’s GameTime mobile app bring new channels for fans to stream the 90-plus hours of video content the league has planned for the weekend — ranging from on-court highlights to off-court fun in Orlando.

Thanks to these new endeavors, this year will easily be the most digitally and socially connected All-Star function to date.

All-Star Weekend has really become a celebration of basketball, attracting a global audience and bringing together the best players from around the league,” Melissa Rosenthal Brenner, the NBA’s vice president of marketing, told Mashable. “Given the global nature of social media, it’s the perfect time to ramp up our efforts in the social space.”

Source – Mashable

How exciting! This should make for an interesting weekend. Too bad I can’t be in my hometown of Orlando enjoying myself. Either way, I’ll be sure to participate in all the action All-Star Weekend has to offer. Especially, all the social ones. 😉

If you want to read more of this great article…click here.

The Pope is on Twitter!!!

Well then….Bless be to God.

Pope took to Twitter to save Lent this year.

Pope Benedict XVI is bringing a segment of his daily papal message to Twitter, beginning Ash Wednesday, Feb. 22, according to a Vatican Radio blog post.

The reason? In its post, the Vatican says that while some Catholics view Lent as a time to volunteer, give something up or study the Bible, others have abandoned the season:

“In our increasingly secular societies, many young people no longer keep the Lenten season in any special way – that’s why the Pontifical Council for Social Communications has come up with a new idea to focus hearts and minds on the challenges contained in Pope Benedict’s Lenten message for 2012.

‘Starting on Ash Wednesday, themes from that papal message will be posted on Twitter each day during Lent and over the coming months other papal speeches and documents are likely to be tweeted in a similar way, hoping to attract the media-savvy generation and entice them to find out more.’”

In other words, the Pope is hoping the Vatican’s Twitter presence can attract those who are not currently engaged with religion.

Source

I’m actually pumped that someone like the Pope is using social media to reach their audience. A good day in social media. Very good day.