Tracking Code D-NY 11330 Job Description Who You Are: Do you get excited discussing how to use Youtube or Facebook to support your social media campaign? Do you use Klout to check out the influence factor of your latest follower? … Continue reading
We don’t think employers should be asking prospective employees to provide their passwords because we don’t think it’s right the thing to do. While we do not have any immediate plans to take legal action against any specific employers, we look forward to
Last week, the internet was up in arms about how some employers are asking for prospecting employees to give up their Facebook login information.
Yes, they went there. The gall, right?
I was extremely excited that majority of people were against this. It’s completely uncalled for but…yes, there is a but. I do think it was coming from a good place. Poorly executed but, explainable. The employers are thinking…”You don’t have anything to hide, right?” and if you don’t it shouldn’t be a problem for you to give up your login information.
It’s a known fact that employers already look into your social media presence when you apply for a job. That’s fine. I’m okay with that. This is why we clean up and/or hike up the privacy level on your profile page. What’s not okay is asking for my login to to dive even deeper. Privacy is important.
I guess employers got hip to the all of us and just jumped the gun on this one.
But back to business…
The marketing people beyond The Hunger Games Campaign are capitalizing on the concept of the movie and the growing awareness of social media. Instead of using traditional publicity and marketing, they went through the social media route in hopes to grab the attention of their main consumer group. Teens.
Brilliant, I say. Brilliant.
This makes total sense. Teens are on Facebook, Tumblr, and Twitter several hours per day. You want to reach that demographic, you know where you need to be. Over the past year, the social marketing campaign has flourished: 800,000 page views for various websites and Facebook pages, plus 1.3 million “media views” for videos and other content. Not to mention, teens are the forerunners for movie franchises. Look at Harry Potter and Twilight. Focusing on them and their content hub, can only make for really good traction.
Here are a few lessons from the campaign, by John Brandon is a tech contributor at Inc. magazine and Inc. Technology, which culminates today for the movie opening:
1. Understand the flow
The marketers used a product called thismoment Distributed Engagement Channel (or DEC) to track their social marketing progress. The service aggregates reporting fromGoogle Analytics, Facebook Insights, YouTube Insight, Twitter, and internal page logging to create a holistic view of the campaign. Every marketing campaign lives or dies on the data you collect. The service shows you what is working and what has bombed so you can make changes leading up to a launch.
2. Stick to the brand
As the New York Times reported recently, “The Hunger Games” kept the focus trim and tight. They released logos slowly, fed small amounts of content here and there, and developed momentum. SRT (the new Dodge brand) is doing the exact same thing with the new Viper supercar, releasing only a passing glimpse so far. (Even the spokespeople are in on the act, denying rumors with a wink.) “The Hunger Games” also stuck tightly to a core design and wording for much of their campaign. That has led to surprising advance ticket sales and midnight showings last night all over the country.
3. Go multi-message
One thing about the campaign: It hit people on the most popular channels like Facebook and Twitter. I swear I have not even seen a trailer on TV yet or in any magazines. But even more importantly, most of the content hardly even looks like marketing. On Facebook, games and chat sessions, media downloads, and other interactive links made it seem like the marketing was not really there to sell you on the movie but to promote a healthy (ahem) obsession with it.
4. Pick your audience
I’m amazed at how many teens are discussing this film. In other words: The marketing worked. Granted, the movie is based on an extremely popular young adult book series. That helps. But, since I work with teenagers as a volunteer, I hear their chatter: They know who is in the movie, the basic plot points, whether it is violent or not (apparently, it is fairly tame), and who did some of the music. I’ve never seen a music video (the one with Taylor Swift and The Civil Wars) from a side viewing angle at a coffee shop so many times. In fact, this pseudo-trailer is playing right now in the next booth over…
Source – Inc.
“As companies become more comfortable and social networks innovate ways to bring users and marketers together, marketers will continue to go beyond simply being present on the social sites and will play an active role in the social media experience.” – eMarketers
More and more celebrities are realizing that their following on social media sites like Facebook and Twitter can actually benefit them with more than a ‘liking’ of a picture and a RT of a quote.
Celebrities are typically more visible in digital media through Facebook and Twitter. Lady Gaga and Justin Bieber have more than 20 million followers and 18 million followers on Twitter, respectively, and more than twice those numbers on Facebook.
But it hasn’t been easy for advertisers to leverage the presence of stars on Facebook and Twitter, no matter how vast the following. So celebrities are increasingly looking to convert those followings into audiences for media properties that they actually own.
Celeb-owned properties don’t have the built-in mass of a Facebook or Twitter, but they can collect sharply defined niche audiences.
Very interesting take on marketing using social media.
To read the rest of this article, click here.
Make them a believer.
Former Kodak CMO Jeff Hayzlett says dealing with the non-believer is all part of “running the gauntlet.” He believes it so strongly that he even wrote a book with the same title that promises to teach people how to push forward with their social media dreams.
Hayzlett spoke with Bryan Elliott on Behind the Brand about what it takes to engage audiences, and how to explain to those number crunchers that social is valuable. For one, he said talking about return on investment is overhyped.
To read the rest of the article, click here.
First of its kind…Calypso is light speed away from us normal Pinterest users. Kudos
Who would have thought Twitter be involved in this kind of industry?!? Well it seems like Chuy has taken to Twitter to act as a tipster to cartel activity in his town for the past two years. (CNN) — It wasn’t the … Continue reading
(Job Number: BLM10424) Overview: The Social Media Producer will apply the Bloomingdale’s social media strategy to the day to day management of Bloomingdale’s Facebook account. The Social Media Producer consults with Public Relations, Bloomingdales.com, BDS and BCOM Customer Service, Account Executives, … Continue reading