More and more celebrities are realizing that their following on social media sites like Facebook and Twitter can actually benefit them with more than a ‘liking’ of a picture and a RT of a quote.
Celebrities are typically more visible in digital media through Facebook and Twitter. Lady Gaga and Justin Bieber have more than 20 million followers and 18 million followers on Twitter, respectively, and more than twice those numbers on Facebook.
But it hasn’t been easy for advertisers to leverage the presence of stars on Facebook and Twitter, no matter how vast the following. So celebrities are increasingly looking to convert those followings into audiences for media properties that they actually own.
Celeb-owned properties don’t have the built-in mass of a Facebook or Twitter, but they can collect sharply defined niche audiences.
Very interesting take on marketing using social media.
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