Social Media…Making TV Relevant Again

I agree but, TV was never irrelevant to me to begin with.

For me, social media has enhanced my viewing pleasure for the better 10 fold. Before I was watching a TV show, by myself or with family and/or friends, and I was told that millions of viewers were watching the same thing. I knew what I thought of the show. I also knew what my co-workers thought during the gossip hour around the water cooler at work the next day. Yet, I never got to see or hear what the millions of viewers thought about the TV show. When you think about it, you are only getting a handful of opinions and comments. Could you imagine if you found out what everyone thought of that show? And how cool would it be if you got to see it in real time?

Boom. Social Media delivers.

Conventional wisdom suggests that we watch the Academy Awards or the Grammys because of our interest in film, music and whatever mind-boggingly expensive fashions celebrities happen to be wearing.

But as social media becomes increasingly intertwined with our television viewing experience, Americans also may be tuning in to such live events to make sure they don’t miss the latest Internet meme.

“Having technology like Twitter and Facebook, and smart phones in our pockets and hands all the time, is causing these conversations and trends to become something basically in real time,” says Tom Thai, the vice-president of marketing for Bluefin Labs, a Massachusetts-based firm that analyzes social media conversation about TV. “If you’re not participating in this stuff live, there will be people who feel like they’re missing out.”

Social TV makes for fun TV viewing. But, you can’t be late to the party. It’s almost like if you miss something you’re…so 27 seconds ago.

“What we’ve been seeing over the past 12 to 14 months is huge growth in this behavior that we call social TV,” Thai adds. Underlining that point, Bluefin’s research on 2012 Oscar-related social media commentary — i.e. the amount of “OMG, did you see Jennifer Lopez’s dress?” type of chatter on Twitter — demonstrated a 293% increase year-over-year. And that came during a year that, with Billy Crystal as host and a silent film as the Academy Awards’ front-runner, was supposed to be for the fuddy duddies.

Source – Washington Post

I want to know what you all do while watching TV. Do you tweet and watch? Do you do it for every show or just the big ticket items, like the Grammys or Oscars?

It’s okay if you do it for everything. I do. People still like me. This is a no judgement zone.


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