Ok, maybe not the world, but definitely the hospitality industry.
Best Western International Hotels is the latest hotel chain to let travelers book their stay on Facebook. It’s a plus that travelers don’t have to Like Best Western’s Facebook page to actually use the booking option. This new development allows the company to better compete in the hotel market.
“More than ever, Best Western’s customers are integrating social media into every part of their personal and professional lives,” said Dorothy Dowling, Best Western’s senior vice president of marketing and sales in a statement. “It’s imperative that we answer the call from our customers to make it easy to research, book and share travel experiences through their preferred channels.”
Source – Mashable.com
Best Western has still garnered 251,480 Likes in comparison to Trump at 5,187 Likes and Hilton Hotel & Resorts at 242,396 Likes