Social Media Taking Over NBA All-Star Weekend

This weekend I’m going to see two of my favorite things work together.

Social Media and Basketball.

This weekend it’s NBA All-Star Weekend and for the first time they are going social!

By using Twitter, SMS, and web-based systems, fans can interact with each other regarding All-Star Weekend. Fans even get to vote and decide on won wins the coveted Slam Dunk contest.

Tweets, apps and status updates will join the usual barrage of dunks, three-pointers and no-look passes more than ever this weekend at the NBA’s annual All-Star event.

For the first time, fans will be the sole dunk contest judges via Twitter, SMS and website-based voting. The league is also partnering with the social app Shaker to create a one-stop forum for fans to interact, chat and watch exclusive content.

Updates to the NBA’s GameTime mobile app bring new channels for fans to stream the 90-plus hours of video content the league has planned for the weekend — ranging from on-court highlights to off-court fun in Orlando.

Thanks to these new endeavors, this year will easily be the most digitally and socially connected All-Star function to date.

All-Star Weekend has really become a celebration of basketball, attracting a global audience and bringing together the best players from around the league,” Melissa Rosenthal Brenner, the NBA’s vice president of marketing, told Mashable. “Given the global nature of social media, it’s the perfect time to ramp up our efforts in the social space.”

Source – Mashable

How exciting! This should make for an interesting weekend. Too bad I can’t be in my hometown of Orlando enjoying myself. Either way, I’ll be sure to participate in all the action All-Star Weekend has to offer. Especially, all the social ones. 😉

If you want to read more of this great article…click here.


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