Well then….Bless be to God.
Pope took to Twitter to save Lent this year.
The reason? In its post, the Vatican says that while some Catholics view Lent as a time to volunteer, give something up or study the Bible, others have abandoned the season:
“In our increasingly secular societies, many young people no longer keep the Lenten season in any special way – that’s why the Pontifical Council for Social Communications has come up with a new idea to focus hearts and minds on the challenges contained in Pope Benedict’s Lenten message for 2012.
‘Starting on Ash Wednesday, themes from that papal message will be posted on Twitter each day during Lent and over the coming months other papal speeches and documents are likely to be tweeted in a similar way, hoping to attract the media-savvy generation and entice them to find out more.’”
In other words, the Pope is hoping the Vatican’s Twitter presence can attract those who are not currently engaged with religion.
I’m actually pumped that someone like the Pope is using social media to reach their audience. A good day in social media. Very good day.