A Marketer’s Guide to Pinterest

Pinterest, is the digital pin board that’s turned the social media world upside down. It’s been a top traffic driver for brands lately and people are starting to notice. So thanks to MDGadvertising, you have this awesome infographic explaining the nooks and crannies of the social network.

This is so cool I had to share it.

This infographic explains some Pinterest basics, such as explaining what a Pin, Repin and Board are, and provides five tips. You should first decide whether Pinterest is a fit for your product. Selling life insurance? This might not be a helpful platform for you. If you think Pinterest is right for your brand, go ahead and add a “Pin It” button to your site. Make sure to use great visuals. Pin products you love but don’t sell — this site isn’t all about self-promotion. Add some early Pinterest all-stars and learn from their strategies.

Source – Mashable

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What is Facebook Doing With Their User Data??

Just when you think posting to Facebook was harmless…

It’s no secret that Facebook shares the information to post onto their website. We all know the hoops we go through just to set the privacy rating on our pages. But, somehow information is still obtained. Are we okay with that? I guess we are. I don’t see people boycotting Facebook and deleting their profile. In fact, Facebook users is at a steady incline. So, the real question here is, what is Facebook doing with their user data??

SAN FRANCISCO — It is Facebook’s biggest conundrum. As the world’s largest social network, it faces intense scrutiny from consumers, courts and regulators worldwide over how it handles the data it collects from its 845 million users. But as a company preparing to go public, it is under pressure to find new ways to turn that data into profit.

The scrutiny is at its most intense in Europe. Regulators in Ireland, where Facebook has its European headquarters, have already demanded that it give users greater control over their information. A proposed Europe-wide law goes much further by requiring Facebook, along with every other online business, to expunge every bit of personal data at a consumer’s request.

In the United States, Facebook faces government audits for the next 20 years about how it collects and shares data, along with an assortment of lawsuits that accuse the company of tracking users across the Web. Even the White House stepped into the fray last week, demanding that Web companies give users more say in how their personal data is used.

Source – nytimes.com

Great article. If you have time to read the whole thing. Click here.

The Social Academy Awards!

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The Oscar for “Most Social Celebrity” and “Best Tweet” goes to… Viewers set the social web aflame, posting just short of 2 million messages on Twitter. The infographic above shows which users and celebrities sparked the most activity. To put the … Continue reading

Oscars + Meryl Streep = Social Media Meltdown

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If you didn’t know, the 84th Annual Academy Awards were last night and the actors weren’t the only ones winning. Social media took a front seat to all the fashion, blunders, and winners of the night. The number of comments about Hollywood’s biggest … Continue reading

Using Facebook to Book Your Stay at Best Western

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It’s official Facebook is taking over the world  Ok, maybe not the world, but definitely the hospitality industry. Best Western International Hotels is the latest hotel chain to let travelers book their stay on Facebook. It’s a plus that travelers … Continue reading

Twitter Fans Back J.K. Rowlings New Book Venture

After the abundant success of her last book, you know snooze fest about young wizards ;), J.K. Rowling took a much needed break from writing. Now, she is back on the scene with a new book venture.

She will now focus on writing books for adults.

A lot of critics were on the fence regarding Rowling’s new reach for an adult audience. I have to admit I was on the fence too. Some writers can’t transition and/or write for both audiences.

The best-selling author has announced that she will be returning to writing, and the content this time will be geared toward adults. Rowling will be working with a new publisher — Little, Brown and Company — for her latest book. No details about the name, storyline and release date are known at this time.

“Although I’ve enjoyed writing it every bit as much, my next book will be very different to the Harry Potter series, which has been published so brilliantly by Bloomsbury and my other publishers around the world,” Rowling said in a statement.

“The freedom to explore new territory is a gift that Harry’s success has brought me, and with that new territory it seemed a logical progression to have a new publisher. I am delighted to have a second publishing home in Little, Brown, and a publishing team that will be a great partner in this new phase of my writing life.”

Source – Mashable.com

Nonetheless, Rowling’s fans were all for it and took to Twitter and Facebook to express it.

Even the fictional characters from Rowling’s previous books such as Professor Snape and Voldemort sent out tweets with their reactions.

 

Check out what they had to say…here

 

Social Media the Cause For Identity Fraud?!

I knew this was coming, but I didn’t think it would be this bad.

With all the apps and social media outlets you relinquish certain privacy rights to, this issue was bound to happen.

According to the 2012 Identity Fraud Report, consumers’ social media and mobile behavior may be putting them at greater risk for identity theft.

This year’s report reveals that identity fraud in the U.S. increased by 13 percent in 2011, with more than 11.6 million adults becoming fraud victims. Of those victims, people who use the social media sites LinkedIn, Google+, Twitter and Facebook are experiencing higher incidences of fraud, although there’s no proof of direct causation, according to the report.

It’s said to be inappropriate sharing of information via social media that could be contributing to an increase in fraud.

According to Jim Van Dyke, founder and president of Javelin, “People are putting a lot of information out there without thinking about it,” he says. “Nobody’s going to say, ‘bail out of social media,’ but people need to be careful about what they’re putting out there and how it correlates to what they give to banks.”

Source – Banktech.com

To learn more about social media and identity fraud and read the rest of the article…click here

Social Media Taking Over NBA All-Star Weekend

This weekend I’m going to see two of my favorite things work together.

Social Media and Basketball.

This weekend it’s NBA All-Star Weekend and for the first time they are going social!

By using Twitter, SMS, and web-based systems, fans can interact with each other regarding All-Star Weekend. Fans even get to vote and decide on won wins the coveted Slam Dunk contest.

Tweets, apps and status updates will join the usual barrage of dunks, three-pointers and no-look passes more than ever this weekend at the NBA’s annual All-Star event.

For the first time, fans will be the sole dunk contest judges via Twitter, SMS and website-based voting. The league is also partnering with the social app Shaker to create a one-stop forum for fans to interact, chat and watch exclusive content.

Updates to the NBA’s GameTime mobile app bring new channels for fans to stream the 90-plus hours of video content the league has planned for the weekend — ranging from on-court highlights to off-court fun in Orlando.

Thanks to these new endeavors, this year will easily be the most digitally and socially connected All-Star function to date.

All-Star Weekend has really become a celebration of basketball, attracting a global audience and bringing together the best players from around the league,” Melissa Rosenthal Brenner, the NBA’s vice president of marketing, told Mashable. “Given the global nature of social media, it’s the perfect time to ramp up our efforts in the social space.”

Source – Mashable

How exciting! This should make for an interesting weekend. Too bad I can’t be in my hometown of Orlando enjoying myself. Either way, I’ll be sure to participate in all the action All-Star Weekend has to offer. Especially, all the social ones. 😉

If you want to read more of this great article…click here.